Bio

I specialize in designing and orchestrating digital marketing practices, tool sets and leading teams to support the evolution of businesses. Whether foundational or emerging, the trajectory is to best in class. The fact is, a digital practice has become a necessity, but it is still not a commodity. No business is the same, and its customer’s experiences certainly shouldn't be. I like to create unique experiences and processes that make your business smarter, and your customers happier. I have a proven track record for consistent delivery, thought leadership, and knowing when to find and defer to the experts. My expertise ranges from introduction to advancement of the capabilities that manage, measure and scale experiences and businesses. Specialties: CMS Re-platform, Measurement Strategy, Optimization, Personalization, Taxonomy, Strategic Planning, Digital Roadmaps, Repeatable Formulas for Delivery, Brand and Infusion, Technology Stacks, Project Planning, Budgeting, Resourcing, Communication, Education, Requirements Gathering and Definition, User Experience, and Content Development Recent Platform Focus: Adobe Experience Manager, Adobe Analytics & Attribution, Adobe Target, Adobe DAM, Optimizely, Marketo, Salesforce, Tableau ROI, Digital Budget Allocation, Predictable Spend/Yield, Marketing & Sales Handoff , Customer Journey, Funnel Automation, Retirement of Non-Returning Investments, Cross Functional Team Development, Data-Driven Culture, Agility and Cost Efficiency, Dissolve Silos to Cross Department Communication, Customer Feedback Loops, Global Vocabulary/Taxonomy, Optimization, Identification and Multiplication of Successful Initiatives