Bio

DTC performance marketer with 20+ years experience building and managing subscription based and traditional e-commerce brands via digital and offline media. Growth Marketing - Customer Acquisition/Customer Retention/Win Back - in both startup and more established environments. Roles often include very hands on operational involvement. Skills: Direct To Consumer, Performance Marketing, Growth Marketing, Analytics, Attribution, Acquisition, Retention, Lead Generation, Linear TV, OTT/CTV, Video, Audio, Direct Mail, Telemarketing, CRM, Email Marketing, Digital Strategy, SEM, SEO, Paid Social, Retargeting, Programmatic, e-commerce, Conversion Rate Optimization, LTV Management & Modeling, Budgeting & Forecasting, Data Segmentation, Multi Channel Marketing, Operations, Privacy and Reputation Monitoring, Regulatory Compliance