Bio

Jasmin Brand is an award-winning marketer and serial entrepreneur who’s built a solid reputation as an out-of-the-box strategist and respected thought leader in strategic innovation and ecosystem development. In spring 2022, Jasmin was named the first Director of Innovation for the Frisco Economic Development Corporation where she is responsible for the creation of a tech-focused expansion strategy for one of the fastest growing cities in America - Frisco, Texas. In 2009, Jasmin was bitten by the entrepreneurial bug and launched her first company - a creative agency (known today as The Start) that specialized in producing culturally rich content and experiential events. In 2017, she got her official introduction to the North Texas startup scene with an opportunity to lead one of the region’s first platforms created for the startup community. In 2019, she founded Her Texas, a tech enabled membership platform on a mission to increase community and capital for women that do business in Texas. Her Texas membership officially goes live statewide in May 2023. In 2021, she was accepted into Babson College’s Black Women's Entrepreneurial Leadership (BWEL) program, a competitive accelerator that provides Black women entrepreneurs the opportunity to engage with an inspiring community and a rigorous, experiential process that catalyzes innovative thinking and enables them to successfully scale and transform businesses. An alumna of Leadership Dallas, she currently serves on the Board of Directors for Per Scholas, a nonprofit that provides tuition-free technology training to unemployed or underemployed adults for careers as IT professionals. In 2021, Jasmin was named to the Executive Board of her alma mater, Southern Methodist University’s Dedman College. Additionally, Jasmin also serves on the Women of Innovation Board, powered by the Dallas Entrepreneur Center, which exists to recognize, encourage and advance female leaders who have the courage and passion to transform their ideas and ambitions into a reality. Jasmin is a previous recipient of the Minority Business Leader of the Year Award presented by the Dallas Business Journal and was the first ever recipient of the Young Professional Leadership ATHENA Award presented by the Dallas Regional Chamber and KPMG.