Bio

Data-driven, growth-minded leadership, strategy, execution, and experimentation to enhance and advance marketing and product experiences, demand generation, technology stacks, branding and positioning, digital content, inbound programs, and more. Expertise and focus in B2B, B2C, technology, SaaS, IT, cybersecurity, analytics, staffing/recruiting, and real estate, among other industries. Career progression built on successful partnerships and experiences with enterprise organizations, small and medium businesses, startups (20+ projects), agency and vendor partners, and entrepreneurs over the last 15+ years after five years in newspaper journalism. Core Competencies: Growth. SaaS. Tech. Startups. Agile. Data Analysis. Search Engine Optimization (SEO). Digital Advertising (SEM, PPC, Social Media, ABM). Social Media Marketing and Engagement. Growth Hacking and Experimentation. Marketing Automation. Content Marketing. Conversion Rate Optimization (CRO). Product Marketing. User Experience. Email and Nurture Messaging. Writing. Editing. Design. Tradeshows and Special Events. People and Process Management. Coaching and Mentoring.