Bio

Innovative marketing strategist who drives growth through storytelling, data, and a customer-centric approach to build, optimize and launch SaaS products into the market as an entrepreneur or collaborating with an entire organization. Expertise with cloud-native developer tools, work management, and digital entertainment products. CORE COMPETENCIES Product Management • Convert “Voice of Customer” concepts into requirements, data flows, and wire frames. • Create, prioritize and execute web, mobile and platform product vision. • User experience design direction for web and mobile. Digital Marketing • Launch & manage cross channel digital campaigns (SEO, SEM, Display, social) • Data driven analysis, A/B testing and optimization • Create text & display ads, videos and landing pages Program Management • Operational excellence with Agile & SixSigma. • Manage simultaneous, large, multi-phased projects with multi-million dollar budgets. Leadership / Influence • Recruit, train, manage, and motivate teams. • Effective interpersonal, written and oral communication skills. Product Marketing / Business Development • Convert market and competitive landscape into strategic business requirements • Create marketing plans, pricing, branding, positioning and messaging briefs • Present concepts to management, investors and customers