Bio

Accomplished executive marketing leader with proven ability to generate large-scale consumer demand, build respected brands, develop motivated teams, and consistently achieve business objectives for growth-oriented companies. Brings 25+ years of senior marketing experience building top consumer and subscription-based businesses in the following industries: • Financial Services: JPMorganChase, SVP Marketing, Head of Customer Acquisition and Retention • Media & Streaming: DISH Network and SlingTV, Chief Marketing Officer • Wireless: Consumer Cellular, Chief Marketing Officer, Retail Sales & Strategic Alliances Known for being a driver of the business, the implementation of state-of-the-art digital tactics, consistently exceeding customer acquisition goals, adaptable, quick learner, creative thinking, financially disciplined approach, and positive leadership style. Excelled at leading teams through significant changes where the company’s business strategy had to pivot quickly to survive and thrive, e.g. financial crisis of 2008, streaming wars, migration to 5G wireless network, etc. Offers expertise across a breadth of disciplines including performance marketing, omnichannel media campaign management & optimization, budget planning & forecasting, digital marketing & social media, creative asset development, pricing & packaging, agency management, data analytics & automation, go-to-market strategies, and customer lifetime value assessments. Passionate about leading cross-functional, engaged teams that achieve financial goals and build purposeful brands.