Bio

Jaye Anna Mize is a creative strategist who guides iconic brands in media, retail mass-market, and home furnishings with end-to-end brand management. Mize is currently the VP of Creative for the trend-forecasting agency Fashion Snoops, where she’s established her career as a thought leader in home & interior design trends. Her work involves analysis of consumer behavior, AI technology, and tech-savvy design, helping clients identify market opportunities and redefine their industries. 𝐂𝐥𝐢𝐞𝐧𝐭𝐬: Unilever, Kohl's, Mattel, Big Lots, Target, Scott Living, Vox Media, and BuzzFeed Mize has traversed the globe, studying socio-cultural-economic trends and consumer values to translate what buyers will purchase years from now -- down to patterns, textures, colors, styles, and shapes. She's spoken as a keynote and panelist at 50+ industry tradeshows, including High Point Market Authority and Maison & Objet. It’s taken Jaye nearly ten years to mold into mastery level, uniquely equipped to relay insights into creative brand strategies that drive multi-millions of dollars in sales. Now, Jaye finds fulfillment in leading teams to: ❖ Look through diverse lenses to align design, merchandising, marketing, and product teams with vision ❖ Understand consumer behavior and value shifts in changing landscapes and cyclical markets ❖ Influence new product design and development ❖ Guide brands to harness future trends ❖ Transcend brands into new market frontiers across multiple product categories and collections Whether partnering with celebrity twins Drew and Jonathan Scott of Property Brothers to develop a cohesive brand reflective of their unique design styles or working with Buzzfeed to reinvent their Tasty Product Line, one common denominator is at play --- 𝐭𝐡𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞. Serving non-traditional brands like Buzzfeed which have a well-established brand authority and consumer bases is Jaye’s greatest challenge and success. She breaks it down to define the brand DNA, converging AI and consumer insights to deliver a compelling case for product development. To date, Jaye Mize has helped dozens of non-traditional brands bring new products to mass retail markets, fortifying existing and new authentic consumer connections. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ When Jaye isn't delivering creative brand strategies to clients, she is spending her time working with her city's Historic Preservation Committee and designing interior projects for friends. 🎤 Open to networking and speaking!