Bio

Helping CMOs and CCOs use data, technology and ideas to understand customers to create experiences that matter for the brand and the individual. Experienced in multi-channel, data-driven marketing, branding, sales and marketing strategy and management, CRM & digital, pre-sales and leadership. I regularly present, write and blog on these themes. I have developed and delivered marketing strategies that have created a significant and measurable impact to Acxiom and, when working for clients, I have developed and delivered major marketing initiatives for world-class brands including P&G, Cable & Wireless, Dell, Sony Ericsson, Hearst Corporation. My previous roles include: Royal Navy Officer Marketing Executive/ Manager Senior Account Director Head of Consulting & Pre-Sales European Marketing Director European Solutions Management & Marketing European Solutions Pre-Sales