Bio

Jeff French PhD, MBA, MSc, Dip HE, BA, Cert. Ed, is a global leader in behaviour programme design and Social Marketing.Jeff has published over 90 chapters, articles and books and is a visiting professor at Brighton University and a Fellow at Kings College University London and teaches at five other Universities as well as consulting and speaking at international conferences around the world. Jeff was a Senior Civil Servant and the Director of Communication and Policy at the UK Government Health Development Agency for five years. In 2005 Jeff undertook for the British Government a national review of Social Marketing and was then asked to set up and act as CEO at the National Social Marketing Centre. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications, marketing, advertising and research companies. Jeff is an advisor to a number of national and international policy committees. Jeff is a member of the Editorial Board of the Journal of Social Marketing, the Journal of Social Business and the Editorial Board of the International Review on Public and Non-profit Marketing and Social Marketing Quartelry. Jeff is the organiser of the World Social Marketing Conference that will next take place in Washington in 15th - 18th May 2017. Jeff is the principle author of; ‘Social Marketing and Public Health Theory and Practice’,and Social Marketing Casebook. Strategic Social Marketing, Jeff’s third book with Dr Ross Gordon has just been published as has the First technical Guide to social marketing to be set out by the EU European Centre for Disease Control . Jeff is an Executive member of the European Social Marketing Association. Specialties: Behaviour change Social Marketing Public sector communication Health Promotion Public Health Evaluation Programme Planning