Bio

Highly analytical, accomplished digital and integrated media, brand marketer. Experienced in managing complex internal and external teams in driving successful business outcomes across diverse brand portfolios and verticals. Seasoned digital MarTech executive with over 18 years of advertising agency and client-side (brand) experience leading strategic media planning, investment, activation, qualitative/quantitative research, data & analytics, performance benchmarking & measurement, across the full digital ecosystem. Successful in developing, launching and scaling a broad spectrum of technology platforms / practices including; programmatic/audience buying; Supply Side Platforms (SSP), Demand Side Platforms (DSP). Data Management Platforms (DMP), Artificial Intelligence (Ai), eCommerce, (DTC) Customer Data Platforms (CDP), Customer Relations Management (CRM), and Ad-serving & reporting systems. Core Competencies: • Digital Strategy/Investment/Activation: SEM/SEO/eCommerce/Social/Mobile/CTV/MarTech/Email Customer Relationship Management Platforms (CRM), Email Service Providers (ESPs) • Audience Buying: Programmatic Digital- DSPs/SSPs/PMPs/Addressable TV/Programmatic TV • MarTech: Ad servers, CDPs, DMPs, eCRM, Blockchain, VR/AR/ Ai, Emerging Tech and APIs • Targeting & Data: Audience Segmentation/Research Methodologies/Attribution/Analytics • Traditional Media Planning & Buying: TV/Radio/OOH/Digital OOH/Print–National and Local • Branding & Direct Response Marketing - Performance Digital/DRTV/Radio • Marketing Subscription Services/Customer Acquisition & Retention/CRM • Brand Management/Product Marketing/New Product Launches • Barter/Partner Alliances/Vendor-Client Relations/Team Building/Budget Management Category Experience: * Entertainment * CPG * QSR * Alc/Bev * Retail * Finance * Sports * Education * Gaming * Technology * e-Commerce * Teen Marketing *Travel/Luxury * Automotive