Bio

Seasoned strategic B2B Product Marketing leader with expertise in Contact Center, Unified Communications, AI, Cloud integration, Mobility, & Analytics, plus additional Marketing depth in Retail, Financial Services, and Healthcare. If I had to distill my Marketing approach into 3 simple rules, it would be: 1) Start everything with a customer centric viewpoint. Remain vigil to this throughout the journey. 2) All positioning should be concise and compelling, and ideally establish an emotional connection with the customer. No one has time for wordy, vague and boring explanations. 3) Excellent demos and excellent references go a long way in satisfying prospects. Conversely, sub-par stories and spotty references inevitably point to larger problems within. What else about me? ➢ Expertise in creating, collaborating, and refining customer-centric marketing and positioning of revenue generating solutions. ➢ Experienced creator of carefully positioned content to match the correct placement in the Marketing Funnel for SMB, Mid, and Enterprise market segments to be used by direct and indirect channels and alliances. ➢ Well versed in competitive assessment, crisis management, and message control. ➢ Accomplished speaker and panel participant at industry trade shows and conferences. Experienced presenter at analyst briefings and PR interviews. ➢ Experienced in all aspects of product marketing: market and competitive assessment, product line strategy & roadmap, pricing and licensing, creation of sales tools, analyst briefings, sales and channel enablement, product launch, outbound marketing, press releases and blogs, channel and alliances partner marketing, events, and RFP/RFI response.