Bio

TLDR: 🎯 Personalization & content obsessive. 👔 Indie strategist, @ThisIsBucket. 💬 Experience optimization, UX, product strategy, and content strategy. 🛠 Delivering systematic results from connected experiences, marketing automation, and content operations. 🇨🇦 in 🇺🇸.. An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience, and information sciences. Bucket Studio is a boutique consultancy dedicated to better personalization, connected experiences, and content operations for digital professionals. We deliver smooth systems from messy content and data. Across services, product, and community offerings, Bucket delivers high-performing, well-orchestrated customer experiences that users love and businesses envy—in every setting, at any scale, or any budget. His consultancy Predicate was founded in 2008; Bucket Studio is new to late 2016. Bucket’s approach is to help organizations grapple with personalization, marketing automation, and content operations. His consulting, speaking, and advisory work spans cultural institutions, startups, and the Fortune 50. His byline has appeared in WIRED, the New York Times, among many other publications. Jeffrey is also a founding member of the Consortium of Personalization Professionals. He has spoken and workshopped widely at conferences in North America and Europe.