Bio

Email industry thought leader, lover of data-driven findings, and champion of women in technology. Influencer, motivator, and challenger of status quos.

CAREER HIGHLIGHTS

-Co-founder of Women of Email, a professional association comprised of 6000+ women in 60+ countries on six continents. Personally matched and coached dozens of female speakers with regional and national conferences in the U.S. and U.K.

-Cited as #1 influencer in the email marketing industry: https://www.sendinblue.com/blog/email-marketing-influencers/

-Among the most sought-after speakers in the email space; presented at 25 conferences and events in 2019 including an international keynote; invited to 36 conferences in 2020

-Worked with brand-name and Fortune 500 clients in a wide range of B2C verticals, plus significant client-side B2B experience.

-Conceived Adobe's Migration Success Plan, a first-of-its-kind pre-ESP migration roadmapping and strategy service aimed at accelerating marketing maturity and solution ROI.

-Lead Humanscale's B2B lead gen strategy delivering a 1200% lift in leads and $10 million in attributed year-one revenue.

-Honors include Adobe's "Never Give Up" award, MITX Award Finalist, three Association Trends All-Media Awards, and six Associated Press Awards for Excellence in Journalism.

AREAS OF EXPERTISE

Email Marketing & Cross-Channel Strategy
Subscriber Acquisition
Personalization & Dynamic Content
Lead Generation
Remarketing
Campaign Analysis & Insights
Preference Centers
A/B & Multivariate Testing
Public Speaking
Diversity
Association Management