Bio

I connect heads, hearts and hip pockets. I’m in it for the long game. Awareness and Lead Generation? Can do. And yet. What's the point of making a splash ...if then, you sink? Educating and nurturing those leads as *gasp* actual human people… I love it. The choice of a customer to come back. Driving repeat business through brand loyalty. That’s my thing. I’ve won 20 or so awards, and I’m very proud of them. They’re not what gets me up in the morning though. My joy comes in two forms: writing, and building teams of deliciously smart, creative people. When I get to do both at the same time, you’ll hear the happiness from wherever you are. I assume the best in people until they show me otherwise. Show them I have their back, by my actions, work, and words. Sometimes I get let down. More often, I learn from, and lead, groups of bloody marvelous humans. I spot patterns and make connections that others often don’t. And I use those as the building blocks for big ideas. I believe that laughing while brainstorming is a sign of smart work on the way. I specialise in Brand Manifestos, Creative Platforms and Loyalty Comms. I build teams that last, and love each other, for years. I create ideas that last, and are loved by customers, for years. It doesn’t take me years to deliver them. But it’s taken me years to learn how.