Bio

We build kickass domestic & global loyalty programs, among other things! Ask NASCAR, PetSmart, GNC, Chipotle, or Dave & Buster's to name a few. My company, Incendio, builds & fixes marketing, consumer engagement, loyalty & CRM programs. We’re tech agnostic and specialize in customer-facing initiatives, whether it’s data-driven marketing or technology. We'll grow your customer base, drive traffic & create an asset for your business. We can better your under-performing loyalty or CRM program or launch a new one. Incendio provides a big-agency approach to your marketing needs, without the big-agency cost structure, yet we are a trusted partner of some of the biggest brands in the U.S. and across the globe. Need help? Call me. 972-805-7727 JennMcMillen@IncendioWorks.com I'm a nationally recognized & award-winning relationship marketing expert & the founder of Incendio. I generate hundreds of millions of dollars in revenue & sales by driving traffic, increasing average ticket & building customer relationships to ensure a quicker repeat visit for my clients. RFM is my life! I think customer first & expect to deliver a great experience at all touchpoints. 1:1 marketing Acquisition Analytics Big data Brand marketing Consumer engagement CRM / customer relationship management CRM technology Customer communications Customer engagement Customer experience Customer insight Customer journey mapping Customer programs Customer retention Data monetization Database marketing DDM Data-driven marketing Digital CRM Digital marketing Integrated marketing Lifecycle marketing Loyalty marketing Loyalty program design and management Loyalty technology Marketing strategy Performance marketing Personas Relationship management RFP’s Segmentation Strategic planning Trigger programs