Bio

I'm an experienced, innovative and passionate product marketer who loves to tell compelling stories about how technology can impact people's day to day lives and experiences. With a proven track record of success bringing products and services to market for B2B SAAS companies, my strengths include: • Creating benefits-driven, targeted product messaging for multiple audience segments • Executing product launches and GTM programs for new and existing products • Running sales enablement for client-facing teams • Understanding market demand for new features/products and collaborating with product teams to integrate that into product planning • Owning and socializing competitive intelligence Areas of focus include advertising and marketing technology, AI and machine learning, retail and e-commerce, big data and predictive analytics, software development and testing, and travel technology. In my current role as Director of Product Marketing at Arity, my team builds messaging, positioning, and sales enablement materials and programs toward the goal of communicating the unique and measurable benefits of Arity's solutions for clients across multiple industries. At MediaMath I ran Product Marketing for the entire stack of MediaMath products, across all channels, platforms and capabilities. And at TripAdvisor I developed and launched industry-leading products and services to improve the digital vacation rental booking experience for owners and travelers. I graduated with honors from The University of Pennsylvania and was lucky enough to spend a glorious year studying Italian language, art and architecture in Florence, Italy.