Bio

Hi! I'm a Content Designer. I specialize in simplifying the complex and ensuring the intent is clearly communicated throughout the product experience. I have over 10 years of experience in designing and writing for web. Currently, I'm a people manager at an enterprise SaaS company, managing some stellar Content Designers. I make information digestible and understandable to everyone, write and shape guidelines with other content designers to scale our craft, design interactions and flows with other product designers, test and probe with researchers, solve problems with engineers (some playfully call me a ''translator''), and establish requirements with product managers. Past clients: Illumina, Qualcomm, Martinelli's, United Way Worldwide, Susan G. Komen, PSI.org, kindness.org, LifeStraw, Vestergaard, Valley of the Sun United Way, UnityPoint Health, FICO, Eagle Creek, Opus Bank, Aira Tech Corp., MDVIP, International Paper's Hammermill, House of Blues, Sammy's Woodfired Pizza & Grill, University of San Diego. Specialties: - UX design (includes, but not limited to: user research, user persona development, information architecture, sitemaps, navigation systems, taxonomy, wireframing/sketching, prototyping, flow diagramming, content frameworks, usability testing) - UX writing (for SaaS products, websites, landing pages, microsites, apps, microcopy: error messages, empty states, modals, notifications, buttons) - Working cross-functionally, conflict resolution, navigating stakeholders - People management, coaching, mentorship, especially those early-in-career - Basic HTML and CSS knowledge - Experience with Figma, Sketch, Miro, Abstract, Invision, Adobe Lightroom, Adobe Photoshop, FlowMapp, Google Apps, Microsoft Office Suite Past experience: - Creative direction and copywriting (digital: display ads, email marketing, social media, online pre-roll video, online radio; print: billboards, internal and external-facing posters, event collateral, ads) - Content marketing and communications strategy (editorial calendars, content audits, campaign media mixes, creative briefs, messaging matrix, email, owned and paid social media, blog, etc.) - Conceptual ideation and pitch work for new business development - Branding (naming; brand strategy: positioning, personality, voice and tone; visual strategy) - Trained in social media management tools such as Sprout Social, TweetDeck, Salesforce Marketing Cloud, Hootsuite - Website management through various CMS: WordPress, Joomla, Drupal, custom-built CMS All views are my own.