Bio

MARKETING is a melding of art and science: creativity executed through a disciplined process. Creativity enables you to stand apart from your competitors. A disciplined process structures your marketing efforts to generate sales leads and revenue. As a hands-on marketing executive, I create profitable operations, results-driven campaigns and brand recognition using multiple marketing channels to increase qualified sales leads that drive revenue. I’ve served leading B2B organizations in industries such as: accounting, tax and advisory, management consulting, human resource consulting, compensation consulting, technology software and consulting and financial services. I'm lucky enough to work in a profession that rapidly evolves and requires me to stay current in the technological advances to marketing and business development. How exciting it is to be able to learn something new each and every day! The views expressed are my own. Chief Marketing Officer | Marketing Executive | Marketing Operations | VP Marketing | SVP Marketing | Business Development | Sales Management | Woman Owned Business | Woman CMO | Woman CEO AKA/Misspellings: Jen Farrington, Jennifer Palmer, Jennifer Farrington, Jennifer Harrington 10020, 10601, 06824, 06902 Specialties: B2B Marcom | Branding | Strategy | Building Marketing Departments | Global Marketing | Innovative Marketing | Marketing Executive | CMO | Marketing Technology | Marketing Leads | Inbound Marketing | Business development | Communication | Strategic marketing plans | CRM integration | Enterprise marketing strategies | Email marketing | Event marketing | Executive-level sales & capability presentations | Global brand strategy | Brand management | Integrated marketing campaigns | Lead management | Online marketing | Public relations | ROI tracking | Sales Integration | Financial Services | Management Consulting | Human Resources Management | Professional Services