Bio

Experienced innovator with over 30 years of deep, international, cross-category experience creating brands that drive internal alignment, build external demand, and deliver profitable, sustainable growth. Currently leading a team of nearly 100 exceptional, dedicated leaders who are making eCommerce faster and more fun for consumers, brands, and retailers. Loves: challenging categories, disruptive startups, talented people, everything social (including media), data, listening, storytelling, FOCUS, and great ideas just waiting for insanely great marketing. Specialties: Brand Strategy, Consumer Behavior; Brand Positioning and Execution (Internal and External); Marketing Strategy; New Product Development; Content Development; Digital marketing Strategy; Consumer Research, Qualitative and Quantitative; Online Marketing; Facebook Marketing; Social Media; Trend Analysis; Multi-Channel Communications; Advertising and Copywriting. Category Experience: Extensive experience across multiple industries, including ECommerce, Publishing, Hospitality, Health/Wellness/Nutrition, Internet, Social Media, Automotive, Food/Beverage, CPG, Office Supplies, Home/Garden, Infant Nutrition, Pet Nutrition, B:B Business Services, and more. Personal: Parent of two awesome adults who continue to inspire me; explorer of all things new; authenticity freak; love almost anything outdoors; and am continually seeking better ways to be present and useful to the people and causes I care about. I have a personal passion for healthy, whole foods, and a hobby is sharing that story with the world through my active Facebook community at facebook.com/eatyourselfwell.