Bio

Over 20 years’ experience of building great marketing capabilities, super engaged marketing teams and repeatable high performing campaigns. Rapidly improving performance and marketing effectiveness at major brands including; Nationwide, RBS, NatWest, Bupa, Travelex and Crown Worldwide. A hands-on international marketing director, with a passion for ‘step changing’ digital marketing performance, using customer insight and analytics, and embracing the latest martech to ignite rapid growth and fuel marketing’s revenue contribution. Deep marketing Director experience across all performance channels, specialising in strategy, digital, communications and brand building. An entrepreneurial and natural, forward looking leader who develops high performance teams across the world. A certified net promoter specialist, Marketing Society member, ‘A’ grade graduate of Mark Ritson’s Mini Marketing MBA, founding member of MarketingKind and financial transaction systems patent holder. Award winning Marketing Director , with his team recently winning the Grand Prix, Best use of Data and Best evaluation process awards at the 2021 Internal Communication and Engagement Awards in London, and Leading with Purpose at the 2021 Business Culture Awards. Specialties: functional leadership, marketing strategy development and implementation, brand strategy and brand management, agency review, selection and management, product and proposition development, customer experience and NPS, internal communications and product marketing. Major Digital web development and implementation, tracking of multi-channel marketing campaigns including digital performance channels (SEO, PPC, email and social). Highly versatile Marketing Director , with experience across multiple sectors; Financial services experience includes; credit cards, payments, personal loans, mortgages, savings, general insurance, banking, money transfers and exchange, fintech, digital and mobile banking Healthcare experience includes; private health insurance, health assessments and provision (hospitals, care homes, dental and optical) Logistics experience includes; global mobility, supply chain, private and corporate relocations and transportation, fine art logistics, records management and information management, consultancy, commercial move management, workspace and storage.