Bio

Jessica Day believes that the most meaningful, business-impacting marketing programs are built on the customer voice. As CMO of IdeaScale, she has lived this value by launching IdeaScale's first user conference, driving five-star reviews across industry sites, generating an ongoing customer-led podcast and webinar series, and much, much more which has created IdeaScale's best in class SEO performance and millions of dollars in pipeline. Through the use of storytelling, multichannel media, and brand advocacy, Jessica has created customer-content driven marketing programs that drive over 10,000 inbound prospects leads per year and thousands more subscribers in a demand generation strategy that has grown the business over 300% grown in seven years. She has also applied these skills in her not-for-profit, volunteer work.