Bio

Data-driven marketing professional with over 12 years of experience leading multiple marketing functions within B2B SaaS, MarTech, and Telecom. I deeply understand how to plan effective marketing campaigns for lead generation and brand awareness and have a history of improving lead flow and pipeline. Experience managing a team, budgeting, and reading and understanding data and marketing metrics to measure ROI, allowing for continuous improvement of marketing programs. Frequently work with creative teams to develop quality content that can be leveraged for effective digital marketing programs, and sales teams to ensure that marketing campaigns result in sales growth. My experience includes: Lead and Demand Generation, Global Campaign Management, ABM, Content Marketing, Customer Marketing, Field Marketing, Event Management, Project Management, B2B Marketing, Database Marketing, Digital Marketing, Social Media Marketing, Team Management, and more. Expertise and working knowledge of many creative and marketing tools including 6Sense, Marketo, Hubspot, Pardot, Terminus, Salesforce, DOMO, Outreach.io, and a wide range of innovative tools.