Bio

I am the creative director of Fable – an award-winning design consultancy based in Singapore. We are strategy-centric and adhere to a creed that imbues clarity, purpose, and excellence in our work. Our creative output, which includes compelling brand identities, custom typography, and persuasive campaigns, are extensions of strategic narratives and disciplined artistry. My works have been recognised at platforms such as Monocle, Asia Pacific Design, The Straits Times, It’s Nice That, AIGA Eye on Design, The Brand Identity, BP&O, The Business Times, For Print Only, Sandu Publishing, Slanted Magazine, and over hundreds of other features around the world. Apart from being recognised at established international design competitions such as the prestigious British Design & Art Direction Awards (“D&AD”), Art Directors Club, and the Tokyo Type Directors Club, I have also been invited to be a judge at various jury panels such as D&AD Awards, Adfest, ASPaC, etc. I strongly believe in constructive dialogue and am a frequent speaker at events and portfolio mentor sessions both locally and internationally, including D&AD, DesignSingapore, -ing Creatives, PechaKucha, and more.