Bio

Entrepreneurial business leader with a great passion for building and growing brands in a digital world. Currently serving as Vice President & Global Head of eCommerce and Direct-to-Consumer at Mondelēz International, leading and transforming the snack giant’s digital commerce business to grow from $700MM to $2Bn during the pandemic (‘20-‘22) and continuing to drive the acceleration with healthy profit margins to achieve Mondelēz’s bold Vision 2030 ambition. • 20+ years of track record of developing and executing digital/eCommerce strategies in Fortune 500 CPG/FMCG companies • Among which, 10+ years in global roles working across North America, Latin America, Europe, Asia and Middle East • Proven leader with the ability to build and lead diverse, multidisciplinary teams in fast-paced and complex environment • A ''big picture'' thinker with exceptional analytical skills and the ability to ''connect the dots'' to draw meaningful insights and derive action plans Work philosophy: “Strive not to be a success, but rather to be of value.'' (by Albert Einstein) Areas of Expertise: General Management • Digital Marketing & eCommerce Strategy and Implementation (US & Global) • Brand Building • P&L Management • Leadership & Team Development • D2C • MarTech • Mobile Marketing • SEO/SEM • Digital Merchandising • Online Promotion • CRM • Digital & Social Media • Influencer Marketing • Email Marketing • Digital Analytics & Measurement • Global Brand Marketing • Direct Response TV / Infomercial