Bio

Insights-driven marketing leader with over 15 years of experience in building integrated communications strategies, media planning, buying and measurement, digital and social media/marketing, brand strategy, and content marketing. I believe in the art and science of marketing- the science leading to analytics used to make data-driven decisions, and the art being born from simple and universal human truths that matter to people. Specialties: Global Paid Media Strategy, SEM/SEO, Marketing Segmentation and Analysis, Digital Acquisition, Social Media Marketing, Ad Technology, Omni-Channel Strategies, Budget Planning, Media Partnerships