Bio

Marketer, digital strategist with extensive experience creating brands, demonstrating marketing leadership, planning and marketing execution. Focused on high return on investment marketing for clients: strategy, search, business growth and brand leadership. I work with technology companies to position, build brands, drive sales growth and acquire new customers. I look for measurable results from marketing effort and prefer bold approaches to marketing and market leadership. Areas of Expertise: Robots, Strategic Marketing Plans, Digital Marketing, Web Marketing, Social Media Strategies, SEO Search Engine Optimization, SEM Search Engine Marketing, Google Ads, Pay-per-click Advertising, Customer Engagement, Voice of Customer studies, Public Relations, New Product Introduction, Competitive Evaluation, Direct Marketing, and Inbound Marketing. Clients include Communitech, Industry Canada, UBM Informa, MarketingProfs, Conestoga College, HalTech Regional Innovation Centre. I work with companies in: advanced manufacturing, automation, and integration, robotics, manufacturing and engineering across North America. I speak on social media, marketing, social selling, and digital marketing strategy. I have worked with Food Bank of Waterloo Region, United Way, Cambridge YMCA, HalTech RIC Regional Innovation Centre, Innovation Guelph, GTAN Golden Triangle Angel Network, Angel One Investor Network, United Way and Waterloo MIN: Manufacturing Innovation Network. I look forward to a frank and stimulating discussion on how I can bring value to your marketing, branding, growth and sales challenges. Contact info jim@customerattraction.com