Jim DeLash
Multi-Channel Marketing Director
GlaxoSmithKline
Country or State
United States
Bio
I create new ideas with enthusiasm and energy. I like to take risks and challenge the status quo. I love balancing analytics with customer experience when evaluating marketing campaigns. I have an almost unquenchable thirst for knowledge and I have a lot of questions. I write an occasional blog called Curio, which is intended to provoke curious thoughts among the readers (link to Curio is below). I have experience in developing and implementing multi-channel marketing campaigns, test & learn plans, using regression models to determine audience size and investment and directing development of creative assets.
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Current Position
Multi-Channel Marketing Director at GlaxoSmithKline
Degrees
MBA, Organizational Behavior