Bio

Integrated Marketing Executive leading large and diverse organizations to success as Executive Vice President Global Marketing for Corman, S.p.A.,Chief Marketing Officer for Ole Miss, and as a classical FMCG marketer for Kimberly-Clark, Rhone-Poulenc Rorer and Bristol-Myers Squibb. Brand Positioning expert who through CenterBrain Partners, a global consultancy I founded, has identified the positioning and strategy for over 220 successful new brands in the U.S. and China. These brands account for over $5.5 billion in incremental annual sales for Abbott, Kimberly-Clark, HSBC, Yum Brands, Bob Evans, MasterGroup (China), Chiquita and many other global companies. Healthcare Sector expert having developed insight, strategy, and positioning for brands that include Depend®, Glucerna®, Precision Xtra®, and HealthMarkets®. I have interviewed over 10,000 consumer and healthcare professionals gaining valuable knowledge of beliefs and behaviors among consumers, gatekeepers and professionals. E-commerce Entrepreneur who invested time, talent and treasure to launch and grow online healthcare retailer, The CareGiver Partnership®. www.caregiverpartnership.com. Exit strategy realized in 2015. International Educator, Hong Kong Baptist University-Senior Fellow & Associate Professor, West Virginia University, Harrison/Omnicom Professor of Integrated Marketing Communication, Executive-in-Residence College of Business,The University of Tennessee-Chattanooga. Author, CenterBrain Thinking, a practical guide to positioning your brand, product or service. Available at Amazon in both English and Chinese (Peking University Press). Digital Marketing practitioner and educator with emphasis on content creation and curation, big data and AI, and strategic use of social media. Specialties: Brand Positioning, Innovation, Healthcare Marketing, Higher-Education Marketing, IMC, Digital Marketing, Brand Go-to-Market