Founder (2015) and president of influencer marketing firm Carusele, which is used by America's largest consumer brands and retailers to create influencer content that drives real business results.
Also founded Ignite Social Media, the original social media agency, in 2007 and continue to serve as CEO.
Ignite was named "Social Media Agency of the Year" in 2016 by the Corporate Social Media Awards. Carusele was named "Small Agency of the Year" in 2017 by the Shorty Awards.
Jim is also the author of the 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," and the 2008 book, "Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing."
Regularly works with the world's largest, best known brands.
Chief Executive Officer at Ignite Social Media
BA, Political Science