Bio

- Experienced CDO, CEO, Chairman and NED nurtured over 27 years - Five (large) complex successful digital & omnichannel transformations (Rewe Group € 75Bn, Tesco plc, Travis perkins plc, The Lego Group and Kingfisher plc) across food, non-food, fashion retail, tourism and food manufacturing. Both B2B and B2C. - E-commerce P/L responsibility as CEO of rewe-digital and as rewe-group CDO of € 900M and as CDO of Kingfisher plc of £2.0Bn - > € 14Bn of turnover across e-commerce businesses through new business, scale up or M&A - Small to large deals: needhelp.com (€10M), Zooroyal.de € 25M (strategy, integration, turnaround, growth to over € 400M in 3 years), Commercetools € 12M (strategy, deal, coaching and growth to a market value of over € 2Bn), Kuoni travel (due diligence, deal (€ 232M) and integration via a newly back-office automated platform), Argos £900M m (strategy, due diligence, bid, transaction and PMI), Bestfood $ 10Bn (Unilever) - Tech platforms were either a new build or a monolith decomposition into microservices. - Unicorn: acquired Commercetools for 12 M€, now the world leading commerce platform with a valuation >2 Bn€ - Non-executive director (NED) for DER Group (second largest European tour operator - € 9Bn), NED of Toom Baumarkt (2.7Bn DIY Chain), Chairman of Zooroyal.de, Chairman of commercetools.com, Chairman of KoelnerWeinkeller.de, Chairman of Needhelp.com, Digital Advisor to the Sonae Group (largest Portuguese business) -Worked within Plc (stock market) and family/private / co-operative (Rewe-Group) businesses Deep skills in: - Strategy: incl Organizational Design, talent growth - Marketing: brand positioning, CDPs (customer data platforms ), B2C customer LifeTime Value (cohorts, CAC, cross-media effectiveness (above, below the lines, SEM, affiliates, email etc). B2B: recruited best merchants of Amazon, eBay, ManoMano… built new products and services for B2B customers. Built and launched new automated personalisation campaigns using 1st and 3rd party data to optimize LTV, Cash margins or drive growth - Retail Media: leveraged large traffic, set up DMP , automated bidding in real time on mobile - Pricing: introduced data science to improve markdowns, promotions, local pricing. Designed and built rule-based pricing engines, buy boxes etc - Operations and logistics: efficient store based picking process, C&C, drive, lockers etc. Network optimisation, built manual, semi-automated or fully automated Goods to man fulfillment centers (>1000 pick/person). Last mile delivery optimisation by maximizing cash value of orders /van