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Joanna Pineda

Founder, CEO and Chief Troublemaker

Matrix Group International

Country or State

United States


I'm CEO and Chief Troublemaker at Matrix Group International, Inc., a web design and development firm based in Arlington, VA that helps trade associations, professional societies, foundations, private firms and think tanks do business online. Matrix Group clients look to us for strategy, web design, app development, association management software, content management systems, integration, custom web development, hosting and e-marketing services. I tend to work with clients at the onset of projects to help organizations define their goals, target audiences and service offerings. I will ask questions like, ''Who are you? Why does your organization exist? How do you make the world a better place? Why do people join or become customers?'' I want to work with organizations that have big dreams, have senior leadership support for their online initiatives, aren't too dysfunctional and full of silos, and are looking for a partner to help them find their path online. When you are a Matrix Group client, we will make a commitment to get to know you and your organization, you'll get phone calls about ''crazy ideas,'' you'll get excellent project management, you will love my amazingly talented technical team, and you'll be amazed at how ridiculously creative my staff can be. When you get to know me, you'll learn that I'm devoted to my kids, my company and my husband, I'm a HUGE tae kwon do fan, and I never go anywhere without my camera.

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Current Position

Founder, CEO and Chief Troublemaker at Matrix Group International


BA, International Relations