Bio

Wired says ''An energetic Englishman, Macleod advises companies on how to game out their endgames. (His business card: “Head of Endineering.”) Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do.'' Product Leadership. I have decades of product development experience across digital, physical and service sectors. Previously I was Head of Design at the award-winning studio Ustwo. Where I built and led one of the industries most respected design teams, with studios in London, New York, Sweden and Sydney. Author. I spent 3 years on the Closure Experiences project researching, writing and publishing the Ends book. It convinced me we have a serious problem in the consumer lifecycle - a source of the worlds worst consumer ills. iFixIt says “The best book I’ve read about all this—this nexus of attic laptops, e-waste confusion, and compounded guilt—is Ends by Joe Macleod.“ Founder. This motivated me to founder andEnd, the world’s first customer ending business. Helping companies grapple with off-boarding in consumer experiences and countering numerous issue with consumerism. Keynote speaker. I am now invited to speak at conferences all over the world, raising awareness of the impact of consumer endings. Training / Consulting. I help some of the worlds leading business understand and action better consumer off-boarding. This helps them align with new business models, increase consumer engagement, raise customer satisfaction, broaden business influence, pre-empt legislation, and maximise sustainability.