Bio

Currently, I work as a Personalization & Optimization Senior Manager, under Simplii's Digital Strategy Team. I currently work to lead Simplii's Mobile Messaging initiatives in conjunction with various cross-functional stakeholders. My role also consists of increasing the tech and personalization functionality of our mobile messaging platform while unifying our experience and integration with our Adobe Marketing Experience platforms. Therefore, ensuring the personalization of our marketing material across all of digital platforms. I look to always leverage data driven insights in order to help drive our platform roadmap, increase our sales funnels, reduce costs, and help meet our clients ever growing needs. Quote to live by: ''It is not the critic who counts but the competitor who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcomings; but who does actually strive to do the deeds...who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least failed while daring greatly'' - Theodore Roosevelt