Bio

CEO and Founder of Trivver, Inc.

Joel is a serial entrepreneur with a strong background in computer science, mathematics and marketing. In addition to Joel's fifty pending patents (and counting), he has been awarded twenty one utility (software) patents and five design patents. His past work includes creating a digital randomization engine used to generate nonlinear experiences for online gaming, education, and military training. One of Trivver's latest awarded patent, "Systems And Methods For Asset Owner Verification In A Digital Environment " quantifies true ownership of NFT's, thus preventing the sale of fraudulent NFTs.

Under his guidance, Trivver has created a highly sophisticated programmatic XR ad exchange that can auto-scale a single 3D object across any XR environment while ensuring that all ads are free from non-human traffic. Trivver's comprehensive advertising platform will help accelerate the growth and monetization of 3D, augmented, virtual and mixed reality technologies for all stakeholders in the digital ecosystem, including content publishers, advertisers, brands, agencies and consumers.

Trivver's patented 3D Branded Smart Objects can also be used to enhance digital 2D display and video ads.

Joel's current endeavor is his Data Reward System, a multi-patented technology that generously pays users for their own digital data while establishing a new level of privacy, transparency and anti-fraud protection for the digital marketing industry. With the new rules and regulations (GDPR & CCPA) for aggregating user's online data have arrived and starting now, it will be very difficult to track user data efficiently and accurately. Planning for these new sets of rules and regulations, over the last year, Trivver has proactively worked to arm companies with an ad tech platform that provides the ability to continue tracking user data while complying with these new sets of rules and regulations.

Joel is an active member of the Association National Advertisers (ANA), the Interactive Advertising Bureau (IAB) and the Forbes Technology Council.