Bio

Successful digital media professional with over 12 years commercial experience in TV, digital and programmatic advertising new business roles. Proven track record of exceeding revenue targets, business growth across new and existing clients. Responsible for launching multiple brands including Vans, Hyperoptic and Sweaty Betty on to TV for the very first time. Keen problem solver leading the strategic development of products, processes and services to meet and solve client challenges. Regular event speaker including Media 360, MADFest and industry Masterclass sessions. An established thought leader with agencies and clients, providing consultation on Addressable TV, video strategy and evangelizing the application and associated benefits of programmatic platforms and technology.