author of the AMA (American Marketing Association best book) awarded ''How Cool Brands Stay Hot. Branding to Generation Y & Z'' (Kogan Page 2011 & 2013 & 2016) translated in 11 languages 25 years in marketing research and advice in marcom (advertising, sponsoring, PR...), branding and kids & youth marketing co-author of the Pearson/Financial Times handbooks on Marketing Communications (7 editions) 6 years of academic research in advertising and marketing to youth and senior segments Specialties: sustainability, consumer trends, kids, teens, and youth marketing (Millennials, Generation Y, Generation Z, Gen Alpha). Marketing consulting and research, keynote speaker and marketing author on branding and marketing to NextGen . Consumer behaviour and trend watching.
Company Owner, Co-Founder, Partner & NextGen (Gen Z, Millennials, Alpha) & trends expert at Human8
Sustainability Leadership and Corporate Responsibility, Sustainability Studies