Experienced executive, currently focused on Digital & Media Marketing with a demonstrated history of cross-functional and incremental role development, working in the consumer services industry. Strong marketing professional skilled in Email and SMS Marketing, Organic and Paid Social Media including Local Places Optimization, SEM, Digital and Programmatic Display advertising, OOH, streaming and terrestrial radio, broadcast & CTV, traditional Direct Mail acquisition and retention/renewal marketing, AI/ML, and Marketing Program Management. Executive leader with respect to Strategic Planning, Operations, Change Management, Staff Management & Development, and P&L accountability.
Managing Director, Digital & Media Marketing at AAA Northeast
BA, Accounting