Bio

As a consultant, author, and speaker, I strive to help companies do more with data. This includes establishing clear strategies for how companies will use data to compete in the marketplace and drive ongoing business improvements.

In addition to my day job, I volunteer my time to the DAA (Digital Analytics Association) to advocate and evangelize for digital analytics. My deep industry knowledge and forward thinking perspective help both businesses and individuals to understand analytics by seeing beyond the rows and columns of data within their metrics to incorporate analytical thinking as a strategic asset.