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John A. Steinert

Chief Marketing Officer

TechTarget

Country or State

United States

Bio

There's never been a better time to be a CMO in B2B. Every day I wake up thinking about how we can help customers achieve their business objectives faster and bigger. And every day at TechTarget, we're proving to the world that, once you've got the basics in place, it's buyer activity that really matters. By better connecting the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, we're ensuring that everybody wins. Used for everything from strategy development to marketing and sales optimization, our purchase intent data delivers remarkable value across hundreds of solution categories. From establishing your brand to the most advanced ABM approaches, focusing in on real buyer activity accelerates you ahead of your competition. With two decades of growth and offices around the globe, we're ready to help you maximize results wherever you are.

♦ Global Marketing Strategy | Implementation
♦ Global Brand Strategy | Messaging | Positioning
♦ Product Marketing | Product Management
♦ Integrated Marketing (Traditional | Digital | Social)
♦ SaaS | Enterprise Software | Ecommerce
♦ Marketing Organization Design | Process Optimization
♦ Customer | Competitor Analysis | Market Research
♦ Demand Generation | Lead Generation | Nurturing
♦ Multichannel Marketing | Field Marketing| Channel Marketing
♦ Marketing Technology | Marketing Automation | CRM
♦ Marketing| Sales | Product Management Alignment
♦ Digital Transformations | Change Management
♦ P&L Management | Budget Management
♦ Team Building |Mentoring | Leadership

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Current Position

Chief Marketing Officer at TechTarget

Degrees

MBA, Strategy and Marketing

Skills