Bio

Leading the PLG B2B SaaS Vertical for Meta (FKA Facebook) in Europe, focusing on scaling Product-Led SaaS businesses through high growth and product-marketing, as Meta's first dedicated worldwide B2B hire in our Global Marketing Solutions team. Growth Marketing leader with over 10 years of experience in scaling revenues for PLG, PLS and SLG SaaS businesses through funnel optimization, product-marketing techniques, performance marketing and creative excellence. In my role as Founder of the B2B SaaS business at Meta, my team and I are building, testing and reshaping the marketing playbooks that facilitate the growth of global SaaS businesses on our platforms in addition to running a 9 digit annual ARR business line across Europe. Prior to joining Meta, I managed my own company and helped global startups with revenue growth through performance marketing. Before that, I led Growth Marketing for Cloudyn (acq. by Microsoft) as employee #5, and spent 3 years in leadership roles at Top7.