Bio

Data-driven marketing leader, adept in various aspects of marketing, business development, and strategic relationship cultivation. Strong communication skills both written and verbal. Unique blend of genuine personality and energetic team leader skills. Deep understanding of marketing and digital technologies including: • Lead Generation • Global Demand Generation • Web Analytics (Google Analytics Certified) • ROI Modeling • Email Marketing • Retargeting and Display (Display Certified) • Social Media (paid and organic) • SEO • PPC (Google Ads Certified) • Lead Scoring • Testing and Optimization (Optimizely Certified) • Programmatic Media Buying • Customer Acquisition • Affiliate Marketing • Referral Programs and Partnerships • Account Based Marketing Invited speaker at events such as Leadscon, Data Driven Summit, and published in industry leading publications System Competencies: Google Ads, Google Analytics, Optimizely, Tableau, DOMO, Advanced Excel, Salesforce, Adobe Target, Adobe Analytics,