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Jorge Richardson

Founder, CEO

HOPE Hydration

Country or State

United States


he/him/his we, humans, are a very complex species... too complex to condense into a LinkedIn bio. Here's a small snapshot of who I am: tl;dr: I'm a creative and a dreamer whose having fun trying to bring impossible ideas to life. Currently working on aligning top global brands to recreate the future of hydration through HOPE Hydration. Some of my life highlights: World Explorer, Alps Hiker, Snowboarder, Former RedBull Sponsored Traveler, Mentor, Mentee, Builder-of-cool-things, Foodie Some Proud Creative Work: - APPLE: Led partnership with Apple & created ''Hey Siri, I'm Thirsty'' - command which is live on all 1.5 billion global iPhones to geolocate user to the closest free water refill station - CANNES LIONS: Led partnership with Cannes Lions & Deloitte Digital to be the first plastic-free festival that implemented tech-enabled water refill stations - saved over 167,000 plastic bottles in 5 days - TWITTER: Led activation alongside Twitter Marketing, ''Retweet for Our Oceans'' - for every retweet, our corporate partner Deloitte Digital committed to removing 1 plastic bottle from our oceans - (RED): Led brand collaboration with (RED) to create co-branded product - front page of for SHOP(RED) campaign - GOOGLE: Led partnership with Google Dublin HQ to substitute internal office plastic water with refillable bottles - front page of Google Merchandise Store Some Nominations and honors I have been fortunate to recieve: - Forbes 30 Under 30, Class of 2022 - Clinton Foundation Fellow - AdWeek GenZEO: Top Entrepreneur Gen Z, 2019 - Adweek Executive Mentee, 2021 Places I've paneled / spoken at: - Adweek (2019) - Advertising Week NYC (2021) - SXSW (2022) - Cannes Lions (2019 & 2022) - SAP Next Gen, Goals House (2019) - Europe Fashion Week, Berlin (2019)

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Current Position

Founder, CEO at HOPE Hydration