Bio

My passion is building and promoting communities and open products, creating a dynamic social and cultural environment where people excel and do great new things while enjoying what they do. I know the value of community to modern organizations and have extensive experience in governance, team building, community marketing and outreach as well as PR, social media and brand development. In my view, promoting a strong brand, leveraging community and building a great product go together. Without a strong alignment between product development, marketing and customer, the brand suffers and so will sales. Marketing needs to be creative, not throwing money at one-time activities or buy leads but have a long-term vision, creating a positioning that makes customers want your product over the competition because it is *better*. Build the right features, present them in the right way and make sure you're noticed by users and the press. My experience is in bottom-up marketing: build a brand by building relations and reputation; and generate leads from that in an organic way. Don't ask me for the right Google ad text - you will need somebody else. I don't believe it'll pay off, either way.