Bio

Marketing strategist with specialist knowledge in virtual conference platforms, audience and membership growth and sales leadership. I believe in the power of sales and marketing alignment complimented by streamlining technology and data to ensure a valuable customer experience. I'm currently enjoying redefining the marketing and sales environments for WSJ Live Journalism in a virtual conference setting to ensure optimal audience experience and revenue opportunities. Driving revenue growth through marketing acquisition and retention strategies to support $65m in sponsorship and ticket revenue, and $6m via our membership models. Specialties include: Event and conference marketing management, virtual conference platforms, lead generation, sales and marketing alignment, content development, digital strategy, community building, digital marketing, customer experience, agency relations, recruitment, development & training, copywriting, CRM database and content management usage and training. Extensive knowledge of the following systems: - Online Event Platforms - Hopin, Bigmarker, Eventfinity, On24 - CRM Systems - Siebel, InfusionSoft, Highrise, SalesForce, ActiveCampaign - Email Systems - Eloqua, Exact Target, MailChimp - Google Analytics & Adobe Analytics - CMS - Ectron, Wordpress - Design Tools - InDesign, Canva - Lead Generation - OptinMonster, OptimizePress, LeadPages - Project Management - BaseCamp, Asana - Payment Platforms - WooCommerce - Microsoft Office (Excel, Word, Powerpoint) - Customer Service - Drift