Bio

I'm a senior marketing executive who creates and executes strategic vision that delivers significant and tangible business outcomes. I'm highly experienced in driving digital-first marketing transformation, and with the use of data, technology, people and process I can gain cut through. I deliver this through leading and coaching high performing teams, creating a work environment driven by results-oriented team members who challenge the status quo. PROFESSIONAL SKILLS • I solve business challenges for Blue-Chip organisations through developing marketing communication strategies that deliver on business brand, revenue and customer outcomes. • I am a digital & data first marketing leader who drives continuous improvement thought data and insight. • I am passionate about the customer • I transform businesses though driving large scale digital, organisational and cultural transformations. • I lead and inspire large, international, culturally diverse teams. • I build strong relationships with internal and external stakeholders to positively influence business outcomes. • I have deep experience across all facets of Marketing including; marketing & brand strategy, advertising, digital, performance marketing, social media, retail marketing, product proposition development, marketing & Technology operations, events & content. CAREER HIGHLIGHTS • Transformed Telstra’s B2B marketing strategy and capability reducing cost per lead by >300%. • Led 150 marketing professions through the Telstra wide Agile at Scale transformation, shifting team culture, and in turn, increasing our employee engagement score by 34 pts. • Successfully graduated through the McKinsey Young Leaders Program • Selected to join the judging panel for the industry-respected AMY awards (2017 & 2019) • Successfully led global and locally recognised multi-award-winning advertising campaigns for Volkswagen Group Australia and Telstra WHAT OTHERS SAY ''Josette is a wonderfully rare mix of passionate, driven, personable, capable, strategic and executionally driven!!! She consistently gets s#!t done regardless of the barriers in front of her and I am always impressed by the breadth of her thinking, the boldness of her vision and her ability to deliver both personally and with her team. Any business would be blessed to have Josette as their CMO!'' ''Josette’s fearlessness in the face of a challenge is the epitome of her leadership style. As my leader, she spearheaded my capability and confidence uplift; as my broader team’s group leader she transformed our mindset, approach and effectiveness.''