Bio

Joyce is a Modern CFO and the Founder of Pegafund. She is excited by talented, global-minded software entrepreneurs and their high growth businesses. Pegafund provides CFO services to high growth SaaS businesses with 2-20M ARR by focusing on SaaS go-to market and funding strategy, integrated growth planning (or “FP&A”), revenue operations, and cash & controls. The company supports the enablement of predictable growth and global go-to market success. Joyce also supports other founders as an Angel investor. She has been working at the intersection of Financial Services and Technology since 2007. Joyce has been an advisor, investor, and board member of European and US B2B software companies. Her insights are shared at CFO Connect (Spendesk), Champions of Change (Chargebee), Designed To Scale (Substack), Forbes, Leaders of Growth (Amazon Kindle), Metrics that Measure Up (RevOps Squared), SaaStock, Slush, and Tech EU. Prior to Pegafund, Joyce was a venture and early growth investor at Columbia Lake Partners, a Bessemer-backed European debt fund, and Dawn Capital, London-based B2B Software equity fund. Before moving across the Atlantic, Joyce worked as a late stage software investor at Ares Capital (NYSE: ARES) and investment banker at J.P. Morgan (NYSE: JPM).