Bio

Judy is the Founder and Managing Director of Crowd Media Group – a group of three agencies. Crowd Media HQ - Melbourne based digital media agency giving organisations a strategic edge through unique digital media solutions. Crowd has successfully executed powerful social media campaigns for big corporations, delivering effective, end-to-end social media solutions, from strategy development and community management to creative marketing campaigns. Judy has keen interest in the way businesses interact, communicate and share information with consumers. Through her work with corporate firms, she developed an understanding of the ability of media to influence consumers. With the impending growth of social media, Judy recognised a new wave of marketing innovation and launched Virdigo to champion influencer marketing. January 1, 2016, Judy set out to change the relationships between brands and consumers forever. With the launch of CrowdINK, the third addition to the Crowd brand, Judy gave brands a voice to tell the stories that matter to consumers, empowering companies both big and small. Her goal? To connect brands and consumers on a more intimate level than ever before, and to give audiences a look inside every brand’s authentic story. Judy has presented to local governments, councils, chamber of commerce events, private businesses and SME groups to share her views on the changing digital landscape. She has also appeared in countless publications /TV and contributed to a number of influential blogs and forums to educate Australian SMEs on the current trends within this field that directly impact their business. In 2013 she co-authored “Social Media Marketing for SMEs” a book featuring social media experts around the world. Prior to founding Crowd Media HQ she worked for Grant Thornton in Government Policy division. Judy holds a Bachelor of Chemical Engineering, Bachelor of Science and Masters in Accounting/Business.