Results driven growth marketer with 9+ years in the e-commerce industry, successfully deploying over $750MM so far in direct response advertising across paid social, SEM, OTT, TV, affiliate etc. Subject matter expertise in celebrity fashion (worked on: Rihanna, Kevin Hart, Khloe Kardashian and Lizzo’s brands) Early adopter and tester in all major social advertising platforms. Also skilled in other areas of performance marketing such as retention marketing, influencer marketing and acquisition design. Team leader, building and managing internal and external teams and agencies. Proven results given, driving revenue beats in 75 days. Just published my first work in fiction about relationships in video games. Views are my own.
Vice President, Performance Marketing at Fabletics
Bachelor of Arts (BA), Communication and Media Studies