Experienced senior board executive CDO/CMO responsible for driving commercial business growth. Extensive global experience as executive board member across the digital, growth, strategy, marketing and business development spectrum from brand positioning and propositions, cut through campaigns, digital, social, data analytics/big data, advertising, communications/PR, NPD, client acquisition, retention and employee comms/engagement. Extensive experiences across digital media and omnichannel excellence facilitating outstanding customer experiences in the digital space. Contributing as a bridge-builder between ‘engineering/technical’ and ‘commercial’, and a mediator between stakeholders, functions, divisions and layers. Broad industry experience including professional services (AEC; energy transition/renewables; future water, communities/built environment), aviation, automotive, hotels, property & fund management and financial services at a number of leading Global brands such as Dar Group; GHD engineering Group, Air Partner Group, Knight Frank, Hilton, LloydsBank, Goodman Group (Global Real Estate and Fund/asset management) and Ford. As a strategic commercial marketeer I have worked globally with a focus on building exceptional teams and customer advocacy, driving ROI business growth.
Group Chief Digital and Marketing Officer - Strategy/Growth at Dar Group
Leading strategic change and renewal