Bio

I’m an experienced marketer and team lead with twenty of experience in branding, product marketing and digital strategy spanning Fortune 100 to startups through an agency environment. My focus is strategic, metrics-driven online marketing across channels, including: - Integrated Marketing Campaigns: Programmatic, PPC, Paid Social, SEO, Organic Social, Content Marketing - Data focus on insights to lead multi-channel digital strategy and revenue impact - Conversion Optimization - Lead Generation, Customer Acquisition In addition to leading digital strategy for large brands and small businesses, I also bring strengths in mentoring and directly managing a diverse team and building efficient processes. Specialties: Online Advertising: Programmatic, Display, Social, Prospecting, Brand Lift, Retargeting, Attribution. Inbound Marketing: Website Optimization, Conversion Optimization, Blog Optimization, Lead Generation Strategy, Social Media Marketing, Website Content Development, ECommerce, Design management, Agency guidance, Partner Marketing, Web Analytics (GA, Adobe Marketing Cloud/Omniture), Mobile Strategy, Online Startups, data analytics, data visualization, data analysis